Strategic adjustment between innovation and production: generation of integrated archetypes in Spanish service firms

This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of service firms in Spain. It employs the integrated archetypes approach to analyse a dataset of unique, manually collected, firm responses. The results highlight differences in behaviour patterns underpinning both kinds of strategic decisions and, coherent with alignment theory, differential firm performance. How to quote or cite this document Hortelano, Dioni Elche and Moreno, Ấngela González (2008). Strategic Adjustment Between Innovation and Production: Generation of Integrated Archetypes in Spanish Service Firms Manchester Business School Working Paper, Number 551 available: http://www.mbs.ac.uk/research/workingpapers/ María Dioni Elche Hortelano ([email protected]) is Associate Professor of Management at the Faculty of Economics, University of Castilla-La Mancha (Spain). Her research interests include innovation strategy, mainly innovation in services, and strategic fit. Between July and September 2007 she was visiting researcher at the Manchester Institute of Innovation Research. Ángela González-Moreno ([email protected]) is Lecturer of Strategic Management at the Faculty of Economics, University of Castilla-La Mancha (Spain), where she is ViceDean of the Faculty of Economics. She got a degree in Economics and Business Administration from the University of Valencia and a Ph.D. in Management from the University of Castilla-La Mancha. Her research interests include innovation in the service sector, corporate entrepreneurship and strategic analysis.